{"id":188,"date":"2025-12-05T14:59:24","date_gmt":"2025-12-05T22:59:24","guid":{"rendered":"https:\/\/labs.wsu.edu\/mac\/?page_id=188"},"modified":"2025-12-18T14:47:25","modified_gmt":"2025-12-18T22:47:25","slug":"purpose-and-overview","status":"publish","type":"page","link":"https:\/\/labs.wsu.edu\/mac\/social-norms-campaign-design-competition\/purpose-and-overview\/","title":{"rendered":"Purpose and Overview"},"content":{"rendered":"<p><span data-contrast=\"auto\">The Social Norms Campaign Design Guidelines are meant to help participants create cohesive, ethical, and effective campaign materials. These guidelines ensure that all campaign submissions\u00a0communicate\u00a0research-informed,\u00a0health communication messages\u00a0designed\u00a0<\/span><i><span data-contrast=\"auto\">for\u00a0<\/span><\/i><span data-contrast=\"auto\">college students,<\/span><span data-contrast=\"auto\">\u00a0<\/span><i><span data-contrast=\"auto\">by<\/span><\/i><span data-contrast=\"auto\">\u00a0college students. We want your voice to be heard!\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This campaign is\u00a0run by the\u00a0Media, Adolescents, and Cannabis (MAC) Lab\u00a0as part of an\u00a0ongoing\u00a0effort\u00a0to reduce substance misuse\u00a0and is\u00a0designed to\u00a0promote\u00a0positive student norms. By following these guidelines, participants help ensure the campaign materials are both creative and grounded\u00a0in health campaign\u00a0theory and best practices.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Following these guidelines ensures that all submissions:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Maintain consistent\u00a0design standards,\u00a0visual identity<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and tone.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Encourage creativity while communicating\u00a0accurate\u00a0and credible messages.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Promote student voices and authentic student representation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reflect\u00a0inclusivity and representation of student populations.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Contribute to broader substance misuse prevention efforts. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Who Can Enter?\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Any current WSU undergraduate student with an active WSU ID number and WSU email address is eligible to participate in the Cougs Speak: Social Norms Campaign. Your major does not matter; students from all fields of study are welcome to join. Participants must be able to create their campaign materials using PowerPoint, Canva, Adobe, or another digital design platform. Students are required to review all provided guidelines and resources before creating their designs.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Prizes:<\/strong><\/p>\n<ul>\n<li>1st Place: $200<\/li>\n<li>2nd Place: $100<\/li>\n<li>3rd Place: $100<\/li>\n<li>Honorable Mentions: $50<\/li>\n<\/ul>\n<p><strong>Deadline to Submit: <\/strong>January 31st, 2026<\/p>\n<p><strong>Note:\u00a0<\/strong>Each participant may submit up to\u00a0<strong>(3) total submissions.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Social Norms Campaign Design Guidelines are meant to help participants create cohesive, ethical, and effective campaign materials. These guidelines ensure that all campaign submissions\u00a0communicate\u00a0research-informed,\u00a0health communication messages\u00a0designed\u00a0for\u00a0college students,\u00a0by\u00a0college students. We want your voice to be heard!\u00a0\u00a0<\/p>\n<p>This campaign is\u00a0run by the\u00a0Media, Adolescents, and Cannabis (MAC) Lab\u00a0as part of an\u00a0ongoing\u00a0effort\u00a0to reduce substance misuse\u00a0and is\u00a0designed to\u00a0promote\u00a0positive student norms. By following these guidelines, participants help ensure the campaign materials are both creative and grounded\u00a0in health campaign\u00a0theory and best practices.\u00a0\u00a0<\/p>\n<p>Following these guidelines ensures that all submissions:\u00a0\u00a0<\/p>\n<p> Maintain consistent\u00a0design standards,\u00a0visual identity,\u00a0and tone.\u00a0<\/p>\n<p> Encourage creativity while communicating\u00a0accurate\u00a0and credible messages.\u00a0<\/p>\n<p> Promote student voices and authentic student representation.\u00a0<\/p>\n<p> &#8230; <a href=\"https:\/\/labs.wsu.edu\/mac\/social-norms-campaign-design-competition\/purpose-and-overview\/\" class=\"more-link\"><span class=\"more-default\">&raquo; More &#8230;<\/span><\/a><\/p>\n","protected":false},"author":44130,"featured_media":0,"parent":180,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"wsuwp_university_location":[],"wsuwp_university_org":[],"_links":{"self":[{"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/pages\/188"}],"collection":[{"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/users\/44130"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":6,"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/pages\/188\/revisions"}],"predecessor-version":[{"id":238,"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/pages\/188\/revisions\/238"}],"up":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/pages\/180"}],"wp:attachment":[{"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/wsuwp_university_location?post=188"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/labs.wsu.edu\/mac\/wp-json\/wp\/v2\/wsuwp_university_org?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}