Who We Are
The Murrow Media Mind Lab is a leading neuromarketing research lab dedicated to understanding how people engage with media. Using cutting-edge biometric tools, we explore attention, emotion, and decision-making in advertising, digital content, and communication.
Our Mission
At the Murrow Media Mind Lab, our mission is to bridge the gap between neuroscience and media communication. We use psychophysiology, eye tracking, and biometric research to uncover how people truly experience media—helping brands, researchers, and educators optimize by creating brain friendly media content for maximum impact.
What We Study
Our research focuses on understanding how media influences attention, emotion, and behavior. We analyze audience responses using biometric tools to uncover subconscious reactions that traditional surveys can’t measure.
Key Areas of Study
- Applied Neuromarketing Content Testing
- Health Communication
- Political Media
- Brain Processes Underlying Media Effects
- Psychology of Media
- Media Psychophysiology
Our Facilities & Technology
We utilize research labs equipped with biometric and psychophysiological tools to measure audience responses in real-time.
Current labs & Technology
- iMotions Lab
- BIOPAC Lab
- Audience Response Lab
