{"id":75,"date":"2025-02-28T09:55:25","date_gmt":"2025-02-28T17:55:25","guid":{"rendered":"https:\/\/labs.wsu.edu\/mediamindlab\/?page_id=75"},"modified":"2025-03-31T11:43:36","modified_gmt":"2025-03-31T18:43:36","slug":"murrow-media-mind-lab","status":"publish","type":"page","link":"https:\/\/labs.wsu.edu\/mediamindlab\/murrow-media-mind-lab\/","title":{"rendered":"About"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><img decoding=\"async\" loading=\"lazy\" width=\"1250\" height=\"1250\" class=\"wp-image-272\" style=\"width: 100px\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/inlinepic.png\" alt=\"\" srcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/inlinepic.png 1250w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/inlinepic-396x396.png 396w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/inlinepic-792x792.png 792w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/inlinepic-198x198.png 198w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/inlinepic-768x768.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>Who We Are<\/h1>\n\n\n\n<p>The Murrow Media Mind Lab is a leading neuromarketing research lab dedicated to understanding how people engage with media. Using cutting-edge biometric tools, we explore attention, emotion, and decision-making in advertising, digital content, and communication.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='640' height='390' src='https:\/\/www.youtube.com\/embed\/62bX7PtrdRE?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Our Mission<\/h2>\n\n\n\n<p>At the Murrow Media Mind Lab, our mission is to bridge the gap between neuroscience and media communication. We use psychophysiology, eye tracking, and biometric research to uncover how people truly experience media\u2014helping brands, researchers, and educators optimize by creating brain friendly media content for maximum impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What We Study<\/h2>\n\n\n\n<p>Our research focuses on understanding how media influences attention, emotion, and behavior. We analyze audience responses using biometric tools to uncover subconscious reactions that traditional surveys can\u2019t measure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Areas of Study<\/h3>\n\n\n\n<ul>\n<li>Applied Neuromarketing Content Testing<\/li>\n\n\n\n<li>Health Communication<\/li>\n\n\n\n<li>Political Media<\/li>\n\n\n\n<li>Brain Processes Underlying Media Effects<\/li>\n\n\n\n<li>Psychology of Media<\/li>\n\n\n\n<li>Media Psychophysiology<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Our Facilities &amp; Technology<\/h2>\n\n\n\n<p>We utilize research labs equipped with biometric and psychophysiological tools to measure audience responses in real-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Current labs &amp; Technology<\/h3>\n\n\n\n<ul>\n<li>iMotions Lab<\/li>\n\n\n\n<li>BIOPAC Lab<\/li>\n\n\n\n<li>Audience Response Lab<\/li>\n<\/ul>\n\n\n<div class=\"wsu-cta  wsu-text-align--center\" >\n\t<a \t\t\t\t\thref=\"https:\/\/labs.wsu.edu\/mediamindlab\/meet-the-team\/\"\t\n\t\tclass=\"wsu-button \">\n\t\t\t\n\t\tMeet the Team\t\t\t<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"500\" class=\"wp-image-186\" style=\"width: 300px\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/logotransbck.png\" alt=\"\" srcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/logotransbck.png 1200w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/logotransbck-396x165.png 396w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/logotransbck-792x330.png 792w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/logotransbck-768x320.png 768w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3295\/2025\/03\/logotransbck-198x83.png 198w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Who We Are The Murrow Media Mind Lab is a leading neuromarketing research lab dedicated to understanding how people engage with media. Using cutting-edge biometric tools, we explore attention, emotion, and decision-making in advertising, digital content, and communication. Our Mission At the Murrow Media Mind Lab, our mission is to bridge the gap between neuroscience [&hellip;]<\/p>\n","protected":false},"author":44114,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[15],"tags":[],"wsuwp_university_location":[],"wsuwp_university_org":[],"_links":{"self":[{"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/pages\/75"}],"collection":[{"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/users\/44114"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":12,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/pages\/75\/revisions"}],"predecessor-version":[{"id":312,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/pages\/75\/revisions\/312"}],"wp:attachment":[{"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/tags?post=75"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/wsuwp_university_location?post=75"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/labs.wsu.edu\/mediamindlab\/wp-json\/wp\/v2\/wsuwp_university_org?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}