{"id":57,"date":"2024-10-02T18:37:45","date_gmt":"2024-10-03T01:37:45","guid":{"rendered":"https:\/\/labs.wsu.edu\/dmd\/?page_id=57"},"modified":"2025-06-04T10:20:19","modified_gmt":"2025-06-04T17:20:19","slug":"publications","status":"publish","type":"page","link":"https:\/\/labs.wsu.edu\/murrow-vr-lab\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"<h3 style=\"font-weight: 400\"><strong>Selected Recent Publications<\/strong><\/h3>\n<p style=\"font-weight: 400\">Lee, Y-J., Zhao, W. &amp; Chen, H. (Forthcoming), Virtual responsibility: Understanding consumer engagement in CSR Virtual Reality (VR) Experiences across heavy and low users, <em>Journal of Digital &amp; Social Media Marketing<\/em>.<\/p>\n<p style=\"font-weight: 400\">Borah, P., Lee, D., Mu, D., Vishnevskaya, A., Irom, I., Price, R., Ramazan O. &amp; Lee, Y. (2024). Virtual Reality and refugee crises: Impact of \u2018Clouds Over Sidra.\u2019 <em>The Critical Augmented and Virtual Reality Research Network, CAVRN<\/em>. https:\/\/cavrn.org\/virtual-reality-and-refugee-crises-impact-of-clouds-over-sidra\/<\/p>\n<p style=\"font-weight: 400\">Borah, P., Irom, B., Lee, Y-J, Lee, D. K. L., Mu, D., Vishnevskaya, A., Yel, E., &amp; Price, R. (2024). VR technology and humanitarian crisis: Political ideology and the intention to donate in the case of the Syrian refugee crisis. <em>New Media &amp; Society<\/em>.<\/p>\n<p style=\"font-weight: 400\">Lee, Y-J., Park, M., Silva, D. &amp; Joo (2022). Power users\u2019 branded Virtual Reality experiences: A preliminary study, <em>Journal of Communication Technology, 5<\/em>(3), 53-77.<\/p>\n<p style=\"font-weight: 400\">Lee, Y-J., Zhao, W., &amp; Chen, H. (2021). Consumer response to virtual CSR experiences. <em>Journal of Current Issues &amp; Research in Advertising, 42<\/em>(1), 102-122.<\/p>\n<h3 style=\"font-weight: 400\"><strong>Selected Recent Presentations<\/strong><\/h3>\n<p>Lee, Y-J., Borah, P., Irom, B. &amp; Okor, F. (August, 2025). Virtual Reality and alcohol attitudes and behavior in underage individuals: The moderating role of immersive tendencies. Association for Education in Journalism and Mass Communication conference, (CTEC Division), San Francisco, CA.<\/p>\n<p style=\"font-weight: 400\">Lee, Y-J., Borah, P., Irom, B., Mu, D., Hae, Y. (June, 2025). Virtual reality experiences on motivation to seek information of refugees: Moderating effects of prejudice and religiosity. International Communication Association, (Ethnicity &amp; Race in Communication Division), Denver, CO.<\/p>\n<p style=\"font-weight: 400\">Borah, P., Lee, D., D., Mu, Vishnevskaya, A., Irom, B., Price, R., Ramazan, O., &amp; Lee, Y. (June, 2024). Humanitarian communication and Virtual Reality: Empathy and intention to share information. International Communication Association CAVRN post conference, Sydney Australia.<\/p>\n<p style=\"font-weight: 400\">Borah, P., Irom, B., Lee, Y., Lee, D., Mu, D., Vishnevskaya, A., Yel, Y. &amp; Price, R. (August, 2023). VR technology and humanitarian crises: Political ideology, sympathy, and the intention to donate. Association for Education in Journalism and Mass Communication conference, (Communication Technology Division), Washington D.C.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selected Recent Publications Lee, Y-J., Zhao, W. &amp; Chen, H. (Forthcoming), Virtual responsibility: Understanding consumer engagement in CSR Virtual Reality (VR) Experiences across heavy and low users, Journal of Digital &amp; Social Media Marketing. Borah, P., Lee, D., Mu, D., Vishnevskaya, A., Irom, I., Price, R., Ramazan O. &amp; Lee, Y. (2024). 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