{"id":11,"date":"2025-11-07T09:55:33","date_gmt":"2025-11-07T17:55:33","guid":{"rendered":"https:\/\/stagewp.labs.wsu.edu\/brandresponsibility-wds3\/?page_id=11"},"modified":"2026-02-27T12:56:37","modified_gmt":"2026-02-27T20:56:37","slug":"brand-responsibility-lab-committee-members","status":"publish","type":"page","link":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/brand-responsibility-lab-committee-members\/","title":{"rendered":"Purpose Driven Comm Lab Committee Members"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Purpose Driven Comm Lab Committee Members<\/h1>\n\n\n\n<p>The purpose of these members&#8217; involvement in the Purpose Driven Comm Lab is to bring industry insight into academic research. The advisory board of the Purpose Driven Comm Lab will guide the project\u2019s development and offer counsel on its endeavors.<\/p>\n\n\n<div class=\"wsu-row wsu-row--thirds\" >\r\n    \n<div class=\"wsu-column\"  style=\"\">\r\n\t\n<article class=\"wsu-card\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t<a href=\"https:\/\/murrow.wsu.edu\/directory\/wsu-profile\/yoon.j.lee\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/10\/Yoon-Joo_Lee_396x396.jpg\"\r\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/10\/Yoon-Joo_Lee_396x396.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/10\/Yoon-Joo_Lee_396x396-150x150.jpg 150w\"\r\n\t\t\t\tsizes=\"(max-width: 198px) 100vw, 198px\"\r\n\t\t\t\talt=\"Yoon Joo Lee, click here to go to her Murrow College of Communication bio.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t<\/a>\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h2 class=\"wsu-title \">\r\n\t\t\t<a href=\"https:\/\/murrow.wsu.edu\/directory\/wsu-profile\/yoon.j.lee\/\">\t\t\t\tYoon Joo Lee\t\t\t<\/a>\t\t<\/h2>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tAssociate Professor of Strategic Communication<br>Graduate Faculty\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<a class='wsu-card__link' href=\"https:\/\/murrow.wsu.edu\/directory\/wsu-profile\/yoon.j.lee\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<\/div>\r\n\n\n<div class=\"wsu-column\"  style=\"\">\r\n\t\n<article class=\"wsu-card\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t<a href=\"https:\/\/www.linkedin.com\/in\/chadbiggs\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Chad-Biggs.jpeg\"\r\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Chad-Biggs.jpeg 375w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Chad-Biggs-300x300.jpeg 300w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Chad-Biggs-150x150.jpeg 150w\"\r\n\t\t\t\tsizes=\"(max-width: 375px) 100vw, 375px\"\r\n\t\t\t\talt=\"Chad Biggs, click here to go to his LinkedIn Bio.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t<\/a>\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title \">\r\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/chadbiggs\/\">\t\t\t\tChad Biggs\t\t\t<\/a>\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tPartner, Vice President Corporate Communication &amp; Content\u00a0at Red Big Skys Strategic Communication\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<a class='wsu-card__link' href=\"https:\/\/www.linkedin.com\/in\/chadbiggs\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<\/div>\r\n\n\n<div class=\"wsu-column\"  style=\"\">\r\n\t\n<article class=\"wsu-card\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t<a href=\"https:\/\/www.linkedin.com\/in\/cailee-olson-lyngaas-7891a92b\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Cailee-Olson.jpeg\"\r\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Cailee-Olson.jpeg 400w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Cailee-Olson-300x300.jpeg 300w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2025\/11\/Cailee-Olson-150x150.jpeg 150w\"\r\n\t\t\t\tsizes=\"(max-width: 400px) 100vw, 400px\"\r\n\t\t\t\talt=\"Cailee Olson Lyngaas, click here to go to her LinkedIn Bio.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t<\/a>\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title \">\r\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/cailee-olson-lyngaas-7891a92b\/\">\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/cailee-olson-lyngaas-7891a92b\/overlay\/about-this-profile\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3Beg%2FZQOrgSaaVCse%2FAee8NQ%3D%3D\">Cailee Olson Lyngaas<\/a>\t\t\t<\/a>\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tSenior Communications Manager | Alaska Airlines\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<a class='wsu-card__link' href=\"https:\/\/www.linkedin.com\/in\/cailee-olson-lyngaas-7891a92b\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<\/div>\r\n\n<\/div>\n\n<div class=\"wsu-card-wrapper wsu-card-wrapper--per-row-3\" >\r\n    \n<article class=\"wsu-card\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t<a href=\"https:\/\/murrow.wsu.edu\/directory\/wsu-profile\/rebecca.cooney\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2026\/02\/Rebecca-Cooney.jpg\"\r\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2026\/02\/Rebecca-Cooney.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-labs\/uploads\/sites\/3567\/2026\/02\/Rebecca-Cooney-150x150.jpg 150w\"\r\n\t\t\t\tsizes=\"(max-width: 198px) 100vw, 198px\"\r\n\t\t\t\talt=\"Rebecca Cooney, click here to go to her Murrow College of Communication bio.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t<\/a>\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title \">\r\n\t\t\t<a href=\"https:\/\/murrow.wsu.edu\/directory\/wsu-profile\/rebecca.cooney\/\">\t\t\t\tRebecca L. Cooney\t\t\t<\/a>\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tProfessor; <br>Professor of Practice\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<a class='wsu-card__link' href=\"https:\/\/murrow.wsu.edu\/directory\/wsu-profile\/rebecca.cooney\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n\n<article class=\"wsu-card\">\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n\n<article class=\"wsu-card\">\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Purpose Driven Comm Lab Committee Members The purpose of these members&#8217; involvement in the Purpose Driven Comm Lab is to bring industry insight into academic research. The advisory board of the Purpose Driven Comm Lab will guide the project\u2019s development and offer counsel on its endeavors.<\/p>\n","protected":false},"author":44148,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[],"wsuwp_university_location":[],"wsuwp_university_org":[],"_links":{"self":[{"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/pages\/11"}],"collection":[{"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/users\/44148"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":15,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":179,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/pages\/11\/revisions\/179"}],"wp:attachment":[{"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/tags?post=11"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/wsuwp_university_location?post=11"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/labs.wsu.edu\/purposedrivencommlab\/wp-json\/wp\/v2\/wsuwp_university_org?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}