{"id":8,"date":"2018-04-10T15:16:28","date_gmt":"2018-04-10T22:16:28","guid":{"rendered":"http:\/\/labs.wsu.edu\/ridout\/?page_id=8"},"modified":"2026-03-13T10:36:18","modified_gmt":"2026-03-13T17:36:18","slug":"research","status":"publish","type":"page","link":"https:\/\/labs.wsu.edu\/ridout\/sample-page\/research\/","title":{"rendered":"Research"},"content":{"rendered":"

Books<\/h2>\n

\"\"<\/p>\n

Political Advertising in the United States<\/em><\/a>, 2nd ed., 2021, Routledge Press (with Erika Franklin Fowler and Michael M. Franz)<\/p>\n

Political Advertising in the United States<\/em><\/a>, 2016, Westview Press (with Erika Franklin Fowler and Michael M. Franz)<\/p>\n

The Persuasive Power of Campaign Advertising<\/em><\/a>, 2011, Temple University Press (with Michael M. Franz)<\/p>\n

Campaign Advertising and American Democracy<\/em><\/a>, 2007, Temple University Press (with Paul Freedman, Michael M. Franz and Ken Goldstein)<\/p>\n

Edited Books<\/p>\n

New Directions in Media and Politics<\/em><\/a>, 2nd edition, 2018, Routledge Press<\/p>\n

New Directions in Media and Politics<\/em>, 2012, Routledge Press<\/p>\n

Journal Articles<\/h2>\n

Neumann, Markus, Jielu Yao, Michael Franz, Travis N. Ridout and Erika Franklin Fowler. Forthcoming. “Attributing Digital Election Advertising to Races and Candidates: A Multimodal Approach to Measuring Outside Group Influence.” Journal of Information Technology and Politics<\/em><\/strong>. doi.org\/10.1080\/19331681.2026.2631147<\/a><\/p>\n

Neumann, Markus, Sebastian Zimmeck, Jielu Yao, Erika Franklin Fowler, Michael Franz, Breeze Floyd, and Travis N. Ridout. 2025. \u201cThe Strategic Goals of US Election Ads on Social Media: A Descriptive Study of the 2022 Midterms.\u201d Journal of Quantitative Description: Digital Media<\/strong><\/em>.\u00a0 doi.org\/10.51685\/jqd.2025.024<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler, Michael M. Franz and Edward Greer. 2025. \u201cWhat We Don\u2019t Know: Political Advertising on Streaming and CTV.\u201d Election Law Journal<\/strong><\/em>.\u00a0 doi.org\/10.1089\/elj.2024.0074<\/a><\/p>\n

Erika Franklin Fowler, Meiqing Zhang, Furkan Cakmak, Markus Neumann, Sebastian Zimmeck, Pavel Oleinikov, Jielu Yao, Harry Yu, Aleks Jacewicz, Isabella Tassone, Breeze Floyd, Laura Baum, Michael Franz, and Travis Ridout. 2025. \u201cComparable 2022 General Election Advertising Datasets from Meta and Google.\u201d Scientific Data<\/strong><\/em>. www.nature.com\/articles\/s41597-025-05228-w<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler and Michael M. Franz. 2025. \u201cUnderstanding the Message(s): Spending and Content of Political Advertising on Television in 2024.\u201d The Forum: A Journal of Applied Research in Contemporary Politics<\/strong><\/em>. doi.org\/10.1515\/for-2025-2002<\/a><\/p>\n

Fowler, Erika Franklin, Breeze Floyd, Meiqing Zhang, Yujin Kim, Travis N. Ridout, Pavel Oleinikov and Michael M. Franz. 2025. \u201cElection Advertising on Meta, Google, and Snapchat in 2024.\u201d The Forum: A Journal of Applied Research in Contemporary Politics<\/strong><\/em>. doi.org\/10.1515\/for-2025-2011<\/a><\/p>\n

Yao, Jielu, Travis N. Ridout, Markus Neumann and Erika Franklin Fowler. 2025. \u201cCandidate Party, Gender, and the Face Mask as a Political Symbol in Campaign Advertisements.\u201d
\nComputational Communication Research<\/strong><\/em>. 7(1). doi.org\/10.5117\/CCR2025.1.2.YAO<\/a><\/p>\n

Michael M. Franz, Meiqing Zhang, Travis N. Ridout, Pavel Oleinikov, Jielu Yao, Furkan Cakmak and Erika Franklin Fowler. 2024. \u201cQuantifying Data-Driven Campaigning Across Sponsors and Platforms.\u201d Media & Communication<\/strong><\/em>. doi.org\/10.17645\/mac.857<\/a><\/p>\n

Ridout, Travis N. 2024. \u201cPolitical Advertising and Data-Driven Campaigning in Australia.\u201d Media & Communication<\/strong><\/em>.\u00a0 doi.org\/10.17645\/mac.8462<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler, Michael M. Franz and Taewoo Kang. 2024.\u00a0 \u201cPublic Perceptions of Television and Online Political Advertising.\u201d Research & Politics<\/strong><\/em>.\u00a0 doi.org\/10.1177\/20531680241263 <\/a><\/p>\n

Ridout, Travis N., Markus Neumann, Jielu Yao, Laura Baum, Michael M. Franz, Pavel Oleinikov, and Erika Franklin Fowler. 2024. \u201cPlatform Convergence or Divergence? Comparing Political Ad Content Across Digital and Social Media Platforms.\u201d Social Science Computer Review<\/strong><\/em>. doi.org\/10.1177\/08944393241258767<\/a><\/p>\n

Ridout, Travis N. and Furkan Cakmak. 2024. \u201cThe Impact of New Transparency in Digital Advertising on Media Coverage.\u201d Political Communication<\/strong><\/em>. 41(2): 335-343. doi.org\/10.1080\/10584609.2024.2303159 <\/a><\/p>\n

Franz, Michael M., Travis N. Ridout and Erika Franklin Fowler. 2023. \u201cTelevision Advertising in the 2022 Midterms.\u201d The Forum: A Journal of Applied Research in<\/em> Contemporary Politics<\/strong>.\u00a0 doi.org\/10.1515\/for-2023-2005<\/a><\/p>\n

Fowler, Erika Franklin, Michael M. Franz, Markus Neumann, Travis N. Ridout and Jielu Yao. 2023. \u201cDigital Advertising in the 2022 Midterms.\u201d The Forum: A Journal of Applied Research in Contemporary Politics<\/strong><\/em>.\u00a0 doi.org\/10.1515\/for-2023-2006<\/a><\/p>\n

Neumann, Markus, Erika Franklin Fowler and Travis N. Ridout. 2022. \u201cBody Language and Gender Stereotypes in Campaign Video.\u201d Computational Communication Research<\/strong><\/em> 4(1): 254-274. computationalcommunication.org\/ccr\/article\/view\/105<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler and Michael M. Franz. 2021. \u201cThe Influence of Goals and Timing: How Campaigns Deploy Ads on Facebook.\u201d Journal of Information<\/em> Technology and Politics<\/strong> 18(3): 293-309. doi.org\/10.1080\/19331681.2021.1874585<\/a><\/p>\n

Fowler, Erika F., Michael M. Franz, Gregory S. Martin, Zachary Peskowitz and Travis N. Ridout. 2021. \u201cPolitical Advertising Online and O\ufb04ine.\u201d American Political Science Review<\/strong><\/em>. doi.org\/10.1017\/S0003055420000696<\/a><\/p>\n

Ridout, Travis N. 2021. \u201cLa Negativite Dans Les Campagnes Electorales aux Etats-Unis.\u201d [Negativity in American Election Campaigns.] Questions de Communication<\/strong><\/em> 38: 33-52. www.cairn.info\/revue-questions-de-communication-2020-2-page-33.htm<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler and Michael M. Franz. 2021. \u201cSpending Fast and Furious: Political Advertising in 2020.\u201d The Forum: A Journal of Applied Research in Contemporary Politics. <\/strong><\/em>doi.org\/10.1515\/for-2020-2109<\/a><\/p>\n

Franz, Michael M., Erika Franklin Fowler and Travis N. Ridout. 2020. \u201cAccessing Information About Interest Group Advertising.\u201d Interest Groups and Advocacy<\/strong><\/em>. doi.org\/10.1057\/s41309-020-00083-z<\/a><\/p>\n

Searles, Kathleen, Erika Franklin Fowler, Travis N. Ridout, Patricia Strach and Katherine Zuber. 2020. \u201cThe E\ufb00ects of Men\u2019s and Women\u2019s Voices in Political Advertising.\u201d Journal of Political Marketing<\/strong><\/em>. doi.org\/10.1080\/15377857.2017.1330723<\/a><\/p>\n

Fowler, Erika Franklin, Michael M. Franz and Travis N. Ridout. 2020. \u201cThe Blue Wave: Assessing Political Advertising Trends and the Extent of Democratic Advantages in 2018.\u201d PS: Political Science & Politics<\/strong><\/em>. 53(1): 57-63. doi.org\/10.1017\/S1049096519001240<\/a><\/p>\n

Franz, Michael M., Erika Franklin Fowler, Travis N. Ridout and Meredith Yiran Wang. 2020. \u201cThe Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign.\u201d American Politics Research<\/strong><\/em>. 48(1): 175-196. doi.org\/10.1177\/1532673X19875722<\/a><\/p>\n

Karceski, Steven M., Nives Dolsak, Aseem Prakash and Travis N. Ridout. 2019. \u201cDid TV Ads Funded by the Fossil Fuel Industry Defeat the Washington Carbon Tax?\u201d Climatic Change<\/strong><\/em>. doi.org\/10.1007\/s10584-019-02626-z<\/a><\/p>\n

Rhodes, Samuel C., Michael M. Franz, Erika Franklin Fowler and Travis N. Ridout. 2019. \u201cThe Role of Dark Money Disclosure on Candidate Evaluations and Viability.\u201d Election Law Journal<\/strong><\/em>. 18(2): 175-190. doi.org\/10.1089\/elj.2018.0499<\/a><\/p>\n

Rijkho\ufb00, Sanne and Travis N. Ridout. 2019. \u201cYour Lying, Incompetent and Sel\ufb01sh Member of Congress: Cynical Appeals in U.S. Senate Advertising.\u201d Social Science Journal<\/strong><\/em>. 56(1): 39-47. doi.org\/10.1016\/j.soscij.2018.09.005<\/a><\/p>\n

Borah, Porismita, Erika Franklin Fowler and Travis N. Ridout. 2018. \u201cTelevision vs. YouTube: Political Advertising in the 2012 Presidential Election.\u201d Journal of Information Technology and Politics<\/strong><\/em>. 15(3): 230-244. doi.org\/10.1080\/19331681.2018.1476280<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler, Michael M. Franz and Kenneth Goldstein. Forthcoming. \u201cThe Long-Term and Geographically-Constrained Effects of Campaign Advertising on Political Polarization and Sorting.\u201d\u00a0American Politics Research<\/strong><\/em>. doi.org\/10.1177\/1532673X17721479<\/a><\/p>\n

Kang, Taewoo, Travis N. Ridout, Erika Franklin Fowler and Michael M. Franz. 2018. \u201cIssue Consistency? Comparing Television Advertising, Tweets and Email in the 2014 Senate Campaigns.\u201d Political Communication<\/strong><\/em>.\u00a035(1): 32-49. doi.org\/10.1080\/10584609.2017.1334729<\/a><\/p>\n

Gotlieb, Melissa R., Rosanne M. Scholl, Travis N. Ridout, Kenneth M. Goldstein and Dhavan V. Shah. 2017. \u201cCumulative and Long-Term Campaign Advertising Effects on Trust and Talk.\u201d International Journal of Public Opinion Research<\/em><\/strong>. 29(1): 1-22. doi.org\/10.1093\/ijpor\/edv047<\/a><\/p>\n

Salamone, Michael, Travis N. Ridout and Orion Yoesle. 2017. \u201cJudicial Norms and Campaigns: The Content of Televised Advertisements in State Supreme Court Races.\u201d Justice\u00a0<\/em><\/strong>System Journal<\/em><\/strong>. 38(1): 4-21. doi.org\/10.1080\/0098261X.2016.1218309<\/a><\/p>\n

Fowler, Erika Franklin, Travis N. Ridout and Michael M. Franz. 2016. \u201cPolitical Advertising in 2016: The Presidential Election as Outlier?\u201d The Forum: A Journal of Applied\u00a0<\/strong><\/em>Research in Contemporary Politics<\/strong><\/em>. 14(4): 445-469. doi.org\/10.1515\/for-2016-0040<\/a><\/p>\n

Bode, Leticia, David Lassen, Young Mie Kim, Dhavan Shah, Erika Franklin Fowler, Travis N. Ridout and Michael M. Franz. 2016. \u201cCoherent Campaigns? Campaign Broadcast and Social Messaging.\u201d Online Information Review<\/strong><\/em>.\u00a0 40(5): 580-594.<\/p>\n

Franz, Michael M., Erika Franklin Fowler and Travis N. Ridout. 2016. \u201cLoose Cannons or Loyal Foot Soldiers? Toward a More Complex Theory of Interest Group Advertising Strategies.\u201d American Journal of Political Science<\/strong><\/em>. 60(3): 738-751. doi.org\/10.1111\/ajps.12241<\/a><\/p>\n

Strach, Patricia, Katherine Zuber, Erika Franklin Fowler, Travis N. Ridout and Kathleen Searles. 2015. \u201cIn a Different Voice? Explaining the Use of Men and Women as Voiceover Announcers in Political Advertising.\u201d Political Communication<\/em><\/strong> 32(2): 183-205. doi.org\/10.1080\/10584609.2014.914614<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler, John Branstetter and Porismita Borah. 2015.\u00a0\u201cPolitics as Usual? When and Why Traditional Actors Often Dominate YouTube Campaigning.\u201d Journal of Information Technology and Politics<\/em><\/strong> 12(3): 237-251. doi.org\/10.1080\/19331681.2015.1050750<\/a><\/p>\n

Ridout, Travis N. and Annemarie Walter. 2015. \u201cParty System Change and Negative Campaigning in New Zealand.\u201d Party Politics<\/strong><\/em> 21(6): 982-992. doi.org\/10.1177\/1354068813509522<\/a><\/p>\n

Ridout, Travis N., Michael M. Franz and Erika Franklin Fowler. 2015. \u201cSponsorship, Disclosure and Donors: Limiting the Impact of Outside Group Ads.\u201d Political Research Quarterly<\/em><\/strong> 68(1): 154-66. doi.org\/10.1177\/1065912914563545<\/a><\/p>\n

Fowler, Erika Franklin and Travis N. Ridout. 2014. \u201cPolitical Advertising in 2014: The Year of the Outside Group.\u201d The Forum: A Journal of Applied Research in Contemporary Politics<\/em><\/strong> 12(4): 663-684. doi.org\/10.1515\/for-2014-5030<\/a><\/p>\n

Ridout, Travis N., Michael M. Franz and Erika Franklin Fowler. 2014. \u201cAdvances in the Study of Political Advertising.\u201d Journal of Political Marketing<\/strong><\/em>. 13(3): 175-94. doi.org\/10.1080\/15377857.2014.929889<\/a><\/p>\n

Fowler, Erika Franklin and Travis N. Ridout. 2012. \u201cNegative, Angry and Ubiquitous: Political Advertising in 2012.\u201d The Forum: A Journal of Applied Research in Contemporary<\/em> Politics<\/strong> 10(4):51-56. doi.org\/10.1515\/forum-2013-0004\u00a0<\/a><\/p>\n

Ridout, Travis N. and Erika Franklin Fowler. 2012. \u201cExplaining Perceptions of Advertising Tone.\u201d Political Research Quarterly<\/em><\/strong> 65(1): 62-75. doi.org\/10.1177\/1065912910388189<\/a><\/p>\n

Ridout, Travis N., Erika Franklin Fowler and Kathleen Searles. 2012. \u201cExploring the Validity of Electronic Newspaper Databases.\u201d International Journal of Social Research Methodology<\/em><\/strong> 15(6): 451-466. doi.org\/10.1080\/13645579.2011.638221<\/a><\/p>\n

Ridout, Travis N., Michael M. Franz, Kenneth M. Goldstein and William J. Feltus. 2012. \u201cSeparation by Television Program: Understanding the Targeting of Political Advertising in Presidential Elections.\u201d Political Communication<\/em><\/strong> 29(1): 1-23. doi.org\/10.1080\/10584609.2011.619509<\/a><\/p>\n

Ridout, Travis N. and Kathleen Searles. 2011. \u201cIt\u2019s My Campaign I\u2019ll Cry if I Want to: How and When Campaigns Use Emotional Appeals.\u201d Political Psychology<\/em><\/strong>. 32(3): 439-58. doi.org\/10.1111\/j.1467-9221.2010.00819.x<\/a><\/p>\n

Fowler, Erika Franklin and Travis N. Ridout. 2010. \u201cAdvertising Trends in 2010.\u201d The Forum: A Journal of Applied Research in Contemporary Politics<\/em><\/strong> 8(4): Article 4. doi.org\/10.2202\/1540-8884.1411<\/a><\/p>\n

Ridout, Travis N. and Jenny L. Holland. 2010. \u201cCandidate Strategies in the Presidential Nomination Campaign.\u201d Presidential Studies Quarterly<\/strong><\/em>. 40(4): 611-630. doi.org\/10.1111\/j.1741-5705.2010.03803.x<\/a><\/p>\n

Franz, Michael M. and Travis N. Ridout. 2010. \u201cPolitical Advertising and Persuasion in the 2004 and 2008 Presidential Elections.\u201d American Politics Research<\/strong><\/em>. 38(1): 303-329. doi.org\/10.1177\/1532673X09353507<\/a><\/p>\n

Ridout, Travis N., Brandon R. Rottinghaus and Nathan Hosey. 2009. \u201cFollowing the Rules? Candidate Strategy in Presidential Primaries.\u201d Social Science Quarterly<\/strong><\/em>. 90(4): 777-95. doi.org\/10.1111\/j.1540-6237.2009.00662.x<\/a><\/p>\n

Ridout, Travis N. 2009. \u201cCampaign Microtargeting and the Relevance of the Televised Political Ad.\u201d The Forum: A Journal of Applied Research in Contemporary Politics<\/strong><\/em>. 7(2): Article 5. doi.org\/10.2202\/1540-8884.1304<\/a><\/p>\n

Fowler, Erika F. and Travis N. Ridout. 2009. \u201cLocal Television and Newspaper Coverage of Political Advertising.\u201d Political Communication<\/strong><\/em>. 26(2): 119-136. doi.org\/10.1080\/10584600902850635<\/a><\/p>\n

Ridout, Travis N. and Glen R. Smith. 2008. \u201cFree Advertising: How the Media Amplify Campaign Messages.\u201d Political Research Quarterly<\/strong><\/em>. 61(4): 598-608. doi.org\/10.1177\/1065912908314202<\/a><\/p>\n

Ridout, Travis N., Ashley C. Grosse and Andrew M. Appleton. 2008. \u201cNews Media Use and Americans\u2019 Perceptions of Global Threat.\u201d British Journal of Political Science<\/strong><\/em>. 38(4): 575-93. doi.org\/10.1017\/S000712340800029X<\/a><\/p>\n

Franz, Michael M., Paul Freedman, Kenneth M. Goldstein, and Travis N. Ridout. 2008. \u201cUnderstanding the E\ufb00ect of Political Advertising on Voter Turnout: A Response to Krasno and Green.\u201d Journal of Politics<\/em><\/strong> 70(1): 262-68. doi.org\/10.1017\/S0022381607080188<\/a><\/p>\n

Ridout, Travis N. and Michael M. Franz. 2008. \u201cEvaluating Measures of Campaign Tone.\u201d Political Communication<\/strong><\/em> 25(2): 158-179. doi.org\/10.1080\/10584600801985409<\/a><\/p>\n

Ridout, Travis N. and Brandon R. Rottinghaus. 2008. \u201cThe Importance of Being Early: Presidential Primary Front-loading and the Impact of the Proposed Western Regional Primary.\u201d PS: Political Science & Politics<\/strong><\/em> 41(1): 123-28.<\/p>\n

Franz, Michael M. and Travis N. Ridout. 2007. \u201cDoes Political Advertising Persuade?\u201d Political Behavior<\/strong><\/em> 29(4): 465-491. doi.org\/10.1007\/s11109-007-9032-y<\/a><\/p>\n

Ridout, Travis N. and Rob Mellen, Jr. 2007. \u201cDoes the Media Agenda Re\ufb02ect the Candidates\u2019 Agenda?\u201d Harvard International Journal of Press\/Politics<\/strong><\/em> 12(2): 44-62. doi.org\/10.1177\/1081180X07299799<\/a><\/p>\n

Kaplan, Noah, David K. Park and Travis N. Ridout. 2006. \u201cDialogue in American Political Campaigns? An Examination of Issue Engagement in Candidate Television Advertising.\u201d American Journal of Political Science<\/strong><\/em> 50(3): 724-736. doi.org\/10.1111\/j.1540-5907.2006.00212.x<\/a><\/p>\n

Goldstein, Kenneth and Travis N. Ridout. 2004. \u201cMeasuring the E\ufb00ects of Televised Political Advertising in the United States.\u201d Annual Review of Political Science <\/strong><\/em>7: 205-26. doi.org\/10.1146\/annurev.polisci.7.012003.104820<\/a><\/p>\n

Ridout, Travis N., Dhavan V. Shah, Kenneth M. Goldstein and Michael M. Franz. 2004.\u00a0\u201cEvaluating Measures of Campaign Advertising Exposure on Political Learning.\u201d Political Behavior<\/strong><\/em> 26(3): 201-225. doi.org\/10.1023\/B:POBE.0000043453.96025.a8<\/a><\/p>\n

Goldstein, Kenneth M. and Travis N. Ridout. 2002. \u201cThe Politics of Participation: Mobilization and Turnout over Time.\u201d Political Behavior<\/strong><\/em> 24(1): 3-29. doi.org\/10.1023\/A:1020930604938<\/a><\/p>\n

Book chapters<\/h2>\n

Ridout, Travis N. and Furkan Cakmak. Forthcoming. \u201cCampaign Advertising on Television.\u201d In Sage Handbook of Political Marketing<\/em>, Paul R. Baines, Phil Harris, Costas Panagopoulos and Denisa Hejlova, eds. Sage.<\/p>\n

Ridout, Travis N. and Taewoo Kang. Forthcoming. \u201cNews Coverage of Politics.\u201d In Encyclopedia of Political Communication<\/em>, Alessandro Nai, ed. Edward Elgar.<\/p>\n

Walter, Annemarie and Travis N. Ridout. 2021. \u201cVoters’ Emotional Response to Negative Campaign Messages.\u201d In Crossing Boundaries: Political Incivility in the Parliamentary, Electoral and Media Arena<\/a>, Annemarie Walter, ed. Routledge.<\/p>\n

Fowler, Erika Franklin, Michael M. Franz and Travis N. Ridout. 2020. \u201cOnline Political Advertising.\u201d In Social Media and Democracy<\/em><\/a>, Nathaniel Persily and Joshua Tucker, eds. Cambridge University Press.<\/p>\n

Ridout, Travis N. and Erika Franklin Fowler. 2018. \u201cFake News: What Is the In\ufb02uence of Fabricated Stories and E\ufb00orts to Undermine Media Credibility?\u201d In New Directions in Media and Politics<\/em><\/a>, 2nd edition, Travis N. Ridout, ed. Routledge.<\/p>\n

Dunaway, Johanna, Erika Franklin Fowler, Travis N. Ridout and Kathleen Searles. 2018. \u201cPolitical Advertising.\u201d In Mediated Communication<\/a><\/em>, Philip Napoli, ed. Mouton de Gruyter, Handbook of Mediated Communication Science Series.<\/p>\n

Ridout, Travis N. and Jenny L. Holland. 2017. \u201cThe Effects of Political Advertising.\u201d In The Routledge Handbook of Political Advertising<\/em><\/a>, Christina Holtz-Bacha and Marion Just, eds. Routledge.<\/p>\n

Ridout, Travis N. and Annemarie S. Walter. 2015. \u201cHow the News Media Amplify Negative Messages.\u201d In New Perspectives on Negative Campaigning: Why Attack Politics Matters<\/em><\/a>, Alessandro Nai and Annemarie S. Walter, eds. Colchester: ECPR Press.<\/p>\n

Ridout, Travis N. 2014. \u201cThe Market Research, Testing and Targeting behind American Political Advertising.\u201d In Political Marketing in the U.S.<\/em><\/a>, Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove, eds. Routledge.<\/p>\n

Ridout, Travis N. and Brandon Rottinghaus. 2010. \u201cMoving the Conversation West: How Much Attention Would the Candidates Pay to a Western States\u2019 Primary?\u201d In The Rise of the West in Presidential Elections<\/em>, Jennifer L. Robinson and W. David Patton, eds. Salt Lake City: University of Utah Press.<\/p>\n

Ridout, Travis N. 2007. \u201cTelevision Advertising during the Presidential Nomination Season.\u201d In The Making of the Presidential Candidates 2008<\/em><\/a>, William Mayer, ed. Lanham, Md.: Rowman and Littlefield.<\/p>\n

Brandon Rottinghaus, Kenton Bird, Rebecca Self and Travis N. Ridout. 2007. \u201c\u2018It\u2019s Better than Being Informed\u2019: College Aged Viewers of the Daily Show.\u201d In Laughing Matters: Humor and American Politics in the Media Age<\/em><\/a>, Jonathan Morris and Jody Baumgartner, eds. New York: Routledge. p. 279-94.<\/p>\n","protected":false},"excerpt":{"rendered":"

Books Political Advertising in the United States, 2nd ed., 2021, Routledge Press (with Erika Franklin Fowler and Michael M. Franz) Political Advertising in the United States, 2016, Westview Press (with Erika Franklin Fowler and Michael M. Franz) The Persuasive Power of Campaign Advertising, 2011, Temple University Press (with Michael M. Franz) Campaign Advertising and American […]<\/p>\n","protected":false},"author":8347,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[],"wsuwp_university_location":[],"wsuwp_university_org":[],"_links":{"self":[{"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/pages\/8"}],"collection":[{"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/users\/8347"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":62,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":281,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/pages\/8\/revisions\/281"}],"up":[{"embeddable":true,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/tags?post=8"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/wsuwp_university_location?post=8"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/labs.wsu.edu\/ridout\/wp-json\/wp\/v2\/wsuwp_university_org?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}