Todd Norton and an interdisciplinary team of WSU researchers were recently notified they will receive funding to study ways to reduce human contributions and responses to water contamination. The team includes Todd Norton and Jay Hmielowski of The Murrow College Science Communication group, Jason Sampson from WSU’s Environmental Health and Safety department, and Dr. Allyson Beall from WSU’s School of the Environment.

The project, funded by WSU’s Center for Environmental Research, Education and Outreach (CEREO), will examine the psychological, social, cultural, and political factors impacting people’s support to addressing non-point sources of water pollution. The project involves surveying people living around ten urbanizing areas throughout America. These formative data will lead to additional projects including similar studies in international locations and will help determine the sorts of message factors could shift people’s perceptions of non-point pollution.