Todd Norton and recent Murrow PhD grad Natalie Grecu recently had a book chapter come out in the Routledge Handbook of Environmental Communication. Their chapter attempts to (1) discuss conceptual aspects and types of environmental communication campaigns, (2) outline select methods for public segmentation processes, and (3) punctuate what we see as four especially fruitful ‘frontiers’ of campaigns research and practice. Here’ the full citation information:
Norton, T., & Grecu, N. (2015). Publics, communication campaigns, and persuasive communication. In A. Hansen & R. Cox (Eds.), The Routledge Handbook of Environment and Communication (Vol. 1, pp. 354-367). New York: Routledge.