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Improving marketing theory and practice Joe Cote, PhD

joecote-396x528

JOSEPH A. COTE, PhD

cote@wsu.edu
(360) 546-9753
(360) 546-9037 (fax)
Washington State University Vancouver
14204 Salmon Creek Ave
Vancouver WA 98686-9600

Curriculum Vita

 

OUTSTANDING FACULTY SCHOLARSHIP & RESEARCH AWARD:

Department of Marketing and International Business, WSU Vancouver, has published over 30 publications in peer reviewed journals. Two publications were accepted into the marketing canon. He excels at mentoring and has been recognized for service to several prominent editorial boards.

RESEARCH INTEREST

Improving marketing theory and practice through the examination of underlying assumptions, inclusion of new variables, and improvement of construct measures.

TEACHING INTEREST

Marketing Management, Strategic Marketing, Principles of Marketing, Measurement and Theory Development. Experience teaching at doctoral, masters and undergraduate levels, and in executive development programs. Overseas teaching experience.

EDUCATION

Ph.D., Business Administration, University of Arizona, 1983
M.S., Marketing, University of Arizona, 1980
B.S., Psychology and B.S., Industrial Administration, Iowa State University, 1977