Welcome to the Murrow Virtual Reality Lab page. The research focus of this lab includes projects that study the impact of Virtual Reality (VR), one of the common immersive technologies. Our team has studied various topics such as refugee crises, underage alcohol use, and virtual CSR experiences. Our research has been published in multiple journals, including New Media and Society and Journal of Digital & Social Media Marketing. Our team members have presented research at both national and international conferences.
