Selected Ongoing Projects
Ongoing projects include understanding the role of AI in political and health misperceptions, and the interplay of health and politics in case of vaccination attitudes.
Selected Past Projects
Information integrity: Survey research in this area have examined associations between news credibility, social media news use, and misperceptions (Xiao et al., 2021), the role of political ideology on media literacy (Borah, 2022) and incidental news exposure and misperceptions (Borah et al, 2022). Experimental work in this area have examined how corrective messages may impact people’s misperceptions (Borah et al.,2023; Borah et al.,2022).
Vaccination behavior: Several projects in this area have used experimental research to understand vaccination attitudes and behavior. Projects have investigated the promotion strategies such as gain vs. loss frames (Borah, 2023), individual vs. collective frames (Borah et al.,2021; Borah et al., 2024; Borah, 2024), narrative persuasion techniques (Borah et al., 2022) and normed-based messages (Xiao & Borah, 2020). These studies have examined several types of vaccines including HPV, COVID-19, and Flu. Lab members have also studied vaccine related content on social media, including posts by the CDC.
Marginalized and minority population: Members from the Digital Media and Society Lab have delved into many research areas centered on marginalized populations including the impact of VR documentaries about refugees on donation intention (Borah et al.,2024), understanding uncivil rhetoric against women politicians of color (Borah et al.,2022), and feminism and inclusivity (Borah et al., 2023).