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WSU MAC Lab Media, Adolescents and Cannabis

Projects

Active projects

The MAC Lab currently has a number of ongoing projects. Feel free to reach out to the lab co-directors Jessica Willoughby (jessica.willoughby@wsu.edu) or Stacey Hust (sjhust@wsu.edu) for additional information.

Package of cannabis infused edible with watermelon images on white background
Example of a cannabis-infused edible package in Washington state

Youth packaging perceptions.

The team is working on a two phase contract with the King County Department of Health to examine adolescents’ perceptions of cannabis packaging appeals. The initial phase involved a series of virtual focus groups in which adolescents examined packaging and described the appeals they noted, identifying in particular to whom such packaging may appeal. Results from the research have been presented to public health collaboratives and the Washington State Liquor and Cannabis Board. The team then used the qualitative data to inform a quantitative survey that teens in Washington state will complete to further examine perceptions of appeals among a more representative sample.

 

Cannabis, media and sex.
The team is currently working on a grant funded project in which they conducted virtual interviews with young adults who have used cannabis prior to sex and talked about their media use, attitudes, and behaviors. Based on that research, a nation-wide survey of 600 young adults was conducted to examine media perceptions, cannabis use, and cannabis use prior to sex.