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Jessica Fitts Willoughby Health communication researcher



Welcome to my website! This site describes my research, teaching, and service. My work focuses on health communication, looking at how we can use strategic communication, including through mobile and digital media, to promote attitudes and behaviors related to health.

I’m an associate professor in the Edward R. Murrow College of Communication at Washington State University. I’m also a member of the Murrow Center for Media and Health Promotion Research. I received my Ph.D. in Mass Communication and a certificate in Interdisciplinary Health Communication from the University of North Carolina at Chapel Hill in 2013. Prior to joining the faculty at WSU, I spent time working with a large research organization, conducting research with a health-focused non-profit, and consulting with a state health department on prevention efforts.

Photo of Willoughby, her partner, and dog among hills
Willoughby returned to Pullman in 2014

I’m also an alumna of Washington State. Go Cougs! I received my B.A. and M.A. from the Murrow College, where I now teach. I love getting to be a part of the Cougar community and giving back to the program that gave me so much. Outside of work, I enjoy exploring the outdoors in and out of Washington with my family through camping trips.