The Grocery Industry Confronts a New Problem: Only 10% of Americans Love Cooking
Graham BarnettHarvard Business Review | September 22, 2017
The supermarket and grocery business is likely to suffer strong headwinds in the future, due to long-term shifts in consumer behavior. Although many people don’t realize it yet, grocery shopping and cooking are in a long-term decline. They are shifting from a mass category, based on a daily activity, to a niche activity that a few people do only some of the time. [continue reading]
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